Due to the evolving nature of Internet use, a web site alone is not sufficient to promote most brands. To maintain a web presence and brand recognition, individuals and companies need to use a combination of social tools such as Google Maps, Facebook, Twitter, Flickr, YouTube, and Pinterest, as well as cultivating a brand presence on mobile apps and other online databases.
The online presence management process starts by determining goals that will define an online strategy. Once this strategy is put in place, an ongoing and constant process of evaluating and fine-tuning is necessary to drive online presence towards the identified goals. At the same time, presence management is concerned with reducing the cost of achieving goals by relying more on organic activity than on paid placement approaches.
An online presence management strategy has several parts. Generally these will include search engine placement (making sure the brand appears high in search engine results when the end user has a relevant query), monitoring online discussion around the brand, and analyzing the brand's overall web presence.
I have over a decade of experience in getting companies seen.